– Everything just hits
with this video. – It keeps getting cooler! ♪ (industrial intro) ♪ ♪ (powerful brass and drum intro) ♪
– ♪ Yeah, yeah, yeah ♪ – ♪ BLACKPINK in your area ♪
– Ahhh! You don’t understand
how much I love these girls. – Oooh, this is BLACKPINK,
their new song! Oh my god. – What song is this?
– (gasps) Oh my god!
Oh my gosh. – I think I’ve seen
these girls before. – Look at these
gorgeous K-pop stars. – (snapping) Don’t understand
a word, but I like it. – It honestly just makes me happy
looking at it. – This [bleep] bangs! – Ayyy! She got flow!
Like, serious flow. – Yeah. Yeah! Yeah! Yeah!! – It’s so fun and colorful.
– It’s definitely so fun to watch. – Oh, I love her. This is Lisa.
Lisa’s my girl. – It’s so good.
It’s different than most K-pop
that I’ve heard, at least. – Ohhh! This is like–
I feel like they’re mixing modern rap with K-pop. – ♪ Look at me ♪
♪ Look at you ♪ ♪ (singing Korean) ♪
– Okay, she’s serious. Hold on, this is a serious moment. – You can see why everybody
loves K-pop so much. It’s such eye candy. – The visuals. Oh my god!
This is heavenly. – I love this part!
Oh my god. She’s such a good crier. (chuckles) – It’s like a movie. – It’s so cool! – ♪ Let’s… ♪
– (sings along) ♪ Kill this love ♪ – Ay, the drop!
– ♪ Let’s kill this… ♪ – (squeals)
– ♪ …love ♪ – ♪ Let’s kill this love ♪
♪ (powerful brass music) ♪ – Dang! That was sick!
– ♪ Let’s kill this love ♪ – That was like a Tomb Raider scene
right there. That was pretty badass. – ♪ Let’s kill this love ♪
– I like the random English in there. – Love that.
I actually feel very female empowered. – It’s another banger.
I mean, what else can you expect
from BLACKPINK? – ♪ Let’s kill this love ♪
– They’re so badass. I love their whole image too
of just like, “Yeah, we’re bad bitches, and we will cut you.” – Wow, they’re doing so good.
This is a really good video, too. – See, it’s cute,
because it’s like, I can sing some of this stuff,
because it’s somewhat in English. – “His love is my favorite.”
(chuckles) Let’s kill it! – ♪ Lucky me, lucky you ♪
♪ (singing in Korean) ♪ – To come up with
this kind of aesthetic just requires a different
type of creativity that I think only K-pop artists have. – ♪ So sorry ♪
♪ I’m not sorry ♪ – It’s crazy how they just
go back and forth between English and Korean so easily.
– This is the most English I think I’ve heard
in a K-pop song in a while, ’cause a lot of them
are very much strictly in Korean that it is kind of cool
to see it mixed a little bit more. – Like, for someone who loves archery,
just to see her with that bow threw me o– I was like,
“Oh my gosh. Shoot me. Please, shoot me right now.” – ♪ Let’s kill this love ♪
– Ooh! – ♪ Yeah, yeah, yeah ♪
– Is that a big metaphor? Love is a trap? – You don’t wanna mess
with those girls. They got a little Kill Bill
action going on in there that I’m a little terrified off. – ♪ Let’s kill this ♪
– (sings along) ♪ Love ♪ Ayy!
– (sings along) ♪ Rum pa pa pa ra pum pum ♪
– They got moves, too. Damn! – What’s gonna happen next?
– ♪ We all commit to love ♪ – Is this still the same song?
What?! – It keeps getting cooler! – ♪ We’re all making love ♪
– I really [bleep] with it. – I love the marching band
thing to this. – ♪ We must ♪
♪ We must kill this love ♪ ♪ Yeah, it’s sad but true ♪
– Ayy, get it, girl! – Yeah. Kill that love. – Everything just hits
with this video. – ♪ Kill this love ♪
– Wow. And work, and work! (giggles) – ♪ Gotta kill ♪
♪ Let’s kill this love ♪ – (high-pitched) Oh my god!
– I feel like that song can be taken so many different ways–
It’s BLACKPINK?! Oh my god! How did I not notice that?
Oh my god! I’ve been so busy, I haven’t even looked online.
– That’s a really good song for working out or, I don’t know,
just taking control of life and making good decisions
for yourself. – I’m so neutral,
’cause I’ve seen it all. I’m not mad at it.
– It’s so over the top, but the best of everything.
Different languages, different cultures,
American pop music. I mean, all of the above.
It’s a really interesting mix. – Honestly, I don’t know
of too many girl bands, but as far as the way
they all came together, I feel like that’s one of a kind.
They’re really good. – I was in Korea a few months back,
Seoul, Korea actually, and the clubs and stuff
played the craziest EDM-style K-pop music,
and then there was a lot of boy band styles there,
but I’ve never heard them. I like it.
– All the hype on Twitter and Instagram and everything
waiting for this video to come out, I was like, (sighs)
“I’m not ready for this.” And then the actual day came,
and I was like, “I’m still not ready for it.”
I think I sat there and cried when I watched it the first time. – (FBE) So, that was the new single
from South Korean K-pop group BLACKPINK, titled “Kill This Love.”
– This is my first time watching that music video.
They are on a whole nother level that I’ve never seen
another group hit. – It’s totally different
than their other ones. They had the same rhythm
and stuff like that, but this was a lot,
I feel, like, darker than what they usually put out.
– It’s kind of a love song, but it’s kind of a fight song.
And it’s very bombastic. It’s got a lot
of different parts. They’re very theatrical.
– Actually, you guys introduced me to them.
– (Deonte) There are just– there aren’t enough words
to explain how good they are. – “Boombayah” was the first song
that I listened to by them when you guys showed me.
I was like, “I don’t know what I was doing
my entire life without them.” – It kind of has everything
in a song that I’d want, where, yeah, it’s kind of slow,
but then it goes hard. I watched it too,
because I heard that they broke the record for YouTube’s 24-hour,
I think, views. – (FBE) So, this is
a record-breaking music video. It earned an estimated
56.7 million views within its first 24 hours,
making it the highest 24-hour debut for any video in YouTube history,
passing Ariana Grande’s record for “thank u, next.”
– Oh my god! K-pop groups could literally
end world hunger if they wanted to. – That’s crazy! When Ariana–
the “thank u, next” video came out, that was all people
talked about for days. – You better stop,
’cause I love me some Ariana Grande. – They deserve it.
They’re unique. They’re like four Ariana Grandes.
– That was quick. Thank you, next. – It’s kind of cool
to see a K-pop group, but also a female K-pop group
break the record like that. – The credit goes
straight to the fans, because it’s like, dude,
these guys have armies and armies of people
that are so dead loyal to them. – (FBE) So, the video also used
YouTube’s Live Premiere feature and reached over 979,000 people
watching it all at the same time. – Oh my gosh! That’s crazy,
because I feel like that used to happen on TV,
but it doesn’t happen on TV anymore. – I was there. (laughs)
I was definitely there. We were all experience it
at the same time. I was like, “I wonder how many people
are crying like me right now.” – (FBE) “Kill This Love”
also broke the record for the fastest video
to reach 100 million views, doing so in under three days.
– I’m honestly overwhelmed at the stats that this video got.
– Our society’s so focused on numbers and stuff like that
that we kind of lose– we’ve become desensitized to how many
frickin’ people 100 million people is. – (FBE) What do you think it is
maybe not just about this song but also the group that led
to so many records breaking on YouTube?
– I’m not familiar with the group, but I imagine that they have had
to have a big following if they were able to attract
that large audience. – K-pop fans are superior
to any other fan group. They’re so supportive.
They’re so dedicated to BLACKPINK that, you know, it makes me wish
I have people who love me that much in my life.
– Difficult to say, but just because of their nationality,
because we’re not used to that, and they just defy that.
And so, it’s exciting, and it’s refreshing,
and it’s awesome. – They’re all beautiful women.
They all have a really amazing sound. Video is perfect.
Super entertaining. Even if you didn’t like the song,
you liked the video, so it’s like– I don’t know.
I like it when artists put all– they’re into every aspect
of the music they put out. – The guys think they’re hot,
but then the girls think they’re hot. And you wanna be edgy like them.
And they’re also just talented and great dancers,
and they’re just overall so cool that I think they’re someone
that everyone can look at and kind of look up to.
– If you’re smart and you cross cultures
and divides, you’ll bring a whole global audience
that is hungry for your stuff. So, BLACKPINK is doing it really well,
and they’re not the first, and they’re definitely
not gonna be the last. – (FBE) So, even more milestones
for the girls, as of 2019, BLACKPINK is the highest charting
female K-pop act on the Billboard Charts
and were the first group since Destiny’s Child in 2004
to have a song hit number one on the iTunes charts.
– (chuckles) Oh my god. – (FBE) AND will also be
the first female K-pop group ever to play at the popular
southern California festival, Coachella, which will happen
this weekend when we’re filming. – Dude, I heard they were
gonna be at Coachella, and I can’t wait to see
just a ton of K-pop stans in the desert just jamming out
to BLACKPINK. – People who are going
to Coachella better feel GRATEFUL that they’re seeing BLACKPINK,
’cause so many people would die for that chance. – This is gonna be
my first Coachella, actually. So, it’s gonna be a cool experience.
But to see them live, it’s like…
there are so many things on my bucket list
that are being crossed off right now, and I’m like, “Oh, yes.”
– You can stay in your own country and make lots of money,
do your thing, do your tour, but there’s something
about wanting to do it in America, like, “Ah, I made it.”
– A lot of Americans have that perspective
where the only music that matters or really, you know,
thinking that you made it is making it here
in America. So, to be able to see a group
like K-pop come over from over there to over here and make it
that big is crazy. – (FBE) The music industry
for decades has been dominated by English-speaking artists
becoming popular worldwide. But over time, as we’ve been
covering music from other countries and especially K-pop
for many, many years, every time, it seems
we discuss even bigger success happening from other countries.
So, where do you think this is heading towards
for international music? – I mean, I think all–
I honestly think all roads lead to America.
And the more and more popular they are, the more and more
we’re gonna know about it. It’s so snotty to say,
but it’s true. What’s gonna happen
hopefully for them, for their sake, they’re just
gonna become mainstream and we’re just gonna know
about a great band, and it won’t matter
about any of that. – I think we’re heading towards
a direction where everything’s just kind of interconnected
and genres are mixing, languages are just being heard
in a lot of music now. – It’s more accessible,
so we’re able to enjoy things the same way that, you know,
people overseas have always enjoyed American artists and music.
– It’s weird that we’re still comparing them to American artists,
when they’re already– they’ve already proved themselves.
They’re bigger than most of the people on
the American charts right now. We’re going to just see
a lot more interesting and different types of music,
and I think it’s going to help culturally
all across the world. – I know that a lot
of international artists’ goal is to hit that American audience,
but now with YouTube, honestly, I listen to a lot
of international artists, ’cause even I started
randomly listening to not only K-pop but French pop
and Japanese pop. – (FBE) So finally, K-pop is
now breaking records internationally with artists like BTS
performing on SNL. – Nice. Good for them.
– I told my daughter that. She was like,
“I already knew that a month ago.”
– (FBE) Also, BLACKPINK is breaking records on YouTube.
Not to mention, every week it feels like more K-pop artists
are starting to chart and get huge notoriety,
more success on YouTube, and showing up on the charts.
So, what do you think is the next milestone for K-pop
to continue cementing its place in the more popular
music genre in the world today? – I feel like if they were
on the radio more, that would be another step.
– I’m just waiting to hear them on the radio all the time.
I’m just waiting for everything that they’re gonna do.
I’m so excited for what they’re gonna do.
– I wanna see them flourish in all types of entertainment,
not just music but also films. – They need to stay exactly
what they do, ’cause it’s perfect. – They’re gonna play
in the big arenas here. It’s gonna be that sort of thing.
– A lot of people here in America are becoming more open-minded
to different kinds of music and honestly don’t really care
for the– you know, being able to understand it.
They have the fans. They have the attention
of everything. So, I think the only thing next
is to actually win some of the awards. – There’s KCON. You have artists
that perform there, and it’s really cool.
But I wanna see something where EVERYBODY,
not even just K-pop fans wanna go and see these people
perform live. I don’t think it’s
a far-fetched goal to have. – Thanks for watching
this episode of Adults React. – Make sure you guys subscribe
and hit the bell, so you never miss an episode.
And shoutout to Brooke McFadden. – Goodbye!
– Hi, guys. JC here, producer at FBE.
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